Big Players Join the Plant-Based Meat Movement
In our last blog we discussed the proliferation of plant-based meats, along with the new clean/cell-based meat technology. We covered the big players in those arenas and the popularity of their products through growth and national menu acceptance.
This week we’re going to piggyback on that topic by looking at some of the bigger international players looking to break into the plant-based meats market. The most notable names in this category include Tyson, Nestle, and Hormel.
Plant-Based Meats Go Prime Time
Tyson Foods crafted their empire through chicken and poultry but have proven repeatedly to be willing to change. From bacon to dog treats, sausages to meal kits, Tyson is no stranger to exploration. Which is why it should come as no surprise that they’ve begun the development of their own plant-based protein brand, Raised & Rooted.
Using blends of pea protein powder and other plant-based ingredients, Tyson looks to gain a strong foothold through diverse product development. Foods included in this category are chicken nuggets, blended burgers (which will include Angus beef), and a mix of sausages and meatballs under the Aidell’s brand name. The vegan nuggets are expected in stores this summer while the blended burgers are slated for fall, 2019.
In support of these products, Tyson is working with and investing in many plant-based protein startups in order to gain an edge in the flavor race. One such company is MycoTechnolgy, the developer of a mushroom-based product called PureTaste. PureTaste is a clean label product designed to” clean up the taste profile of plant-based proteins.”
Nestlé Sweet Earth
Instead of undergoing their own infrastructure change, Nestlé purchased Sweet Earth, a plant-based protein producer, in 2017. While the agreement left original owners Kerry and Brian Swette in charge of operations, they actively receive support from Nestlé USA Foods Division.
Sweet Earth has gained quite the cult following in California with their craveable breakfast burritos and flavorful veggie burgers. Their partnership with Nestlé offers them immediate national distribution, marketing support, and trusted brand recognition. This year they intend to launch a new wave of products including the “Awesome Burger,” and its ground beef component, “Awesome Grounds.” A higher percentage of protein and fiber sets Sweet Earth products apart from their competition.
Hormel is entering this market a bit more timidly than the other players. The initial offering will be a plant-based pizza topping (with little more description than that) focusing on the food service market. They’ve also recently introduced the “Fuse Burger,” a blend of turkey and rice, and the “Blend Burger” under the Applegate brand. The “Blend Burgers” feature a mix of meats and mushrooms.
No word on whether Hormel will investigate further plant-based meat options, but it’s clear they are monitoring the situation with a focus on restaurant applications.