Restaurants Use Creativity to Adapt to Coronavirus
Restaurants across the nation are working tirelessly to adapt to life with coronavirus. This takes much more work for some.
Many restaurants were already effectively set up for delivery services, while others had (up to very recently) not considered having it as an option. This has led to a scramble to put the framework in place.
But restaurants can’t survive on delivery only. Therefore, many have innovated new offerings, delivery options, and services to help offset the loss of foot traffic felt on their premises and in their pocketbooks.
How Restaurants are Adapting to Coronavirus
We’ll start with the most obvious: Contactless and curbside delivery methods. Several national chains (Domino’s, Pizza Hut, &pizza, Chili’s, and Wingstop, to name a few) have implemented a contactless delivery option. Even the grocery delivery service Instacart is providing contactless delivery.
This is how it works: Customers order their food (or groceries) online and pay ahead. The items are then delivered to their doorstep by an employee (or delivery service). The customer is alerted of the arrival of their food and voila! Everything they need without risk of contamination. This option has helped many restaurants maintain a steady flow of business.
Conversely, for those businesses who don’t have the infrastructure for delivery (or are out of area), curbside pickup has become quite popular. This works one of two ways. First, customers order ahead, then call upon arriving at the restaurant and an employee brings their food out to their vehicle. With the second method, customers order ahead, and their food is placed in a marked bag in a receptacle in front of the restaurant. There’s a bit of an “honor system” required with the second option, but so far no issues have been reported.
Meal kits are a great way for restaurants to maximize income on minimal labor. No need to fire up the stoves and fryers for these packs. Just prep out the ingredients, package them up with simple instructions, and allow families a chance to find their inner chef at home.
Crossroads Kitchen in LA is providing lasagna kits, while the Michelin famous Alinea in Chicago offers short rib beef wellington and margarita kits. In San Francisco you can get Creole spiced buttermilk fried/baked chicken from Ungrafted. Even specialty providers like pop-up dinner chefs and caterers have entered the meal kit arena, as exemplified by Elemental Table and Lunch Wired Corporate Catery in Denver.
Some specialty shops have noticed a need for food related entertainment. Buttercream Bakeshop in Denver is preparing cupcake decorating kits for delivery. They’re complete with your choice of cupcakes, buttercream frosting, sprinkles, and other toppings.
Alcohol Take Out / Delivery
In the wake of mandatory business shut-downs across many states, liquor laws have loosened allowing restaurants to sell beer, wine, spirits, and mixed cocktails with their to-go and pickup orders. This is a big help, as on average alcohol represents 20-30% of total restaurant sales nationwide.
States like New York, Colorado, Illinois, California, and Texas have temporarily relaxed the laws to allow restaurants a chance to earn income off these high profit items. And with many of these same areas imposing mandatory “stay at home” orders for the population, alcohol related risks are relatively low.
I’ll Have That To Go!
These are only a few ways restaurants are innovating in the face of difficult times. Most have reduced their menu sizes to support to-go, while some have gone as far as selling groceries out of their walk-ins. At the end of the day, restaurants need customers to keep ordering, and they’ll do what it takes to feed them. Hopefully they’ll order a bottle of wine with their meal.
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