Sensory testing and focus groups are essential to the successful launch of a new product. It’s important to understand your customer and determine whether the product you are creating is what they are looking for.
Every person tastes food a bit differently, so getting diverse feedback from multiple demographics helps shape your product into a universally desired commodity. Sensory testing is the perfect way to gain this information.
Let Culinary Culture execute internal taste panels, sensory testing and analysis, and focus groups to obtain the important data needed to ensure your product is up to the challenge.