2020 Looks to be the Year of the Gastropub
On a previous blog we discussed the Fastest Growing Restaurant Concepts in America, one of which being the gastropub (or brewpub). Here we are now in 2020, and it looks as if gastropubs are still on track to be one of, if not the, fastest growing concepts.
While this is all well and good, I really wanted to know why America has such a fascination with the gastropub. Sure, they offer food and drink, much like most bars and restaurants. They also promote hearty socialization and interaction, but that’s not uncommon in the F&B industry either. So why do we love them so much? The answer, I believe, lies in the menu.
The Best Gastropubs in the U.S.
Recently, USA Today released its list of the Reader’s Choice 10 Best Brewpubs in the U.S. These brewpubs span the country from San Diego to Maine, and Chicago to Colorado. What this gives us is a terrific cross-section of guests voting on what are essentially their favorite foods.
So, I thought it would be prudent to review the menus from all these award-winning gastropubs and see what they have in common (aside from beer). The answer? Quite a bit.
All the brewpubs that made the 10 Best list are covering multiple food trends, many of which we’ve covered right here on our blog. From smoke & BBQ, to decadent poutines, and a ubiquitous inclusion of Asian flavors and flatbreads. The trends drive the menus, which in turn bring the guests.
The chef-driven style and flavor impartiality of these establishments showcase a unique ability to change with, and even drive, food trends. Customers of gastropubs tend to be willing to take more risks, try new foods, and be curious about things they haven’t had before. If that wasn’t their nature, they wouldn’t be going to a place brewing their own unique, small-batch brewed beers.
So, we see up-to-date trends represented with unapologetic bounty in gastropubs, but as we know, that doesn’t matter if the food is bland or dull. That’s the next common trait for these eateries: big, bold flavors.
Across the menus you’ll find items like Fresno chili sauce, beer-based BBQ sauces, bulgogi, gochujang, smoked buffalo, and Nashville hot sauce. These come in a variety of applications such as flatbreads, sandwiches, salads, wraps, wings, fries, vegetables, and others.
The point is this, brewpubs are using powerful flavors, often by way of sauces, to deliver unique and captivating dishes to their guests. It seems to be working, otherwise we wouldn’t be talking about this steady rise in popularity.
Personally, I’m dying to try the beer-brined house-smoked wings slathered in beer BBQ sauce at 18th Street Brewery.
Yes, I know this seems out of left field, but actually, I think it’s quite telling. While gastropubs may be craft beer-driven, they’re also positioning themselves as family-focused eateries.
This recognition of the younger crowd certainly allows more flexibility for patrons. The destruction of the brewpub’s “bar” stigma means they have become acceptable for family-dining. This opens access to a broader demographic of parents with children to patronize the gastropub without needing a babysitter.
Also, these kids’ menus are not just afterthoughts. They are well-thought out with familiar items like grilled cheese sandwiches, chicken tenders, and quesadillas, but elevated with items like pulled pork, brioche buns, and house-made mustard. Even kids are getting a it more experimental these days, but let’s hold off on the heirloom tomato aspic for now.
Gastropubs, the New Home of Innovation
There’s no doubt in my mind gastropubs will continue to rise in popularity over 2020. Their creativity, trend-focused execution, and welcoming atmosphere make them a perfect venue for guests of all ages and backgrounds.